
Senior leader with a track record of driving scalable revenue growth, optimizing GTM strategies, and enhancing customer experience at scale. I partner with executive teams to align cross-functional priorities, maximize value delivery, and accelerate business transformation.
Transformational Strategy Leader | Revenue Growth | GTM & Customer Success Excellence
Achievement highlights:
✅ Instrumental in rolling out the pilot scaled success team model globally that realized cost optimizations, customer handling efficiencies and cost reductions in 2024 to help power >$120-130M quarterly global revenue targets
✅ Bridged gaps, prioritized project resourcing, mapped OKR's, and empowered connected conversations between 7 functional teams, 9+ stakeholders, 20+ high impact initiatives, to the larger enterprise strategy
✅ Facilitated the customer success leads program through enablement & analytics resulting in >$55m incremental revenue within it's pilot year in 2024
✅ Helped to build collaborative and scalable day 2 support protocols for 3 new joint market solutions with Cisco, Dell & HP within the first year
✅ Strategized approach on outsourced global support contracts and shift to optimal insourcing over 2025-2026 to minimize transitional gaps and steady customer coverage and engagement across 3 functional care teams.
✅ Built mapping of end to end customer journeys that helped to identify internal process, technology and hand-off issues to drive impactful operational efficiencies and improved customer experiences
✅ Locked $1.4M ARR in a single deal with US state government entity over 3 months, bringing together Cisco, Upstreamworks and Presidio, within the larger deal value >$3M ARR in 2023 as a revenue driver example
✅ Built and grew success and support teams globally to balance capabilities and costs.About me:
↳ Conversation driver: communicating across partners, customers, stakeholders, management, industry experts; about end to end CX, operational alignment, customer journeys, acquisition, retention, experience, and evolution.
↳ Multi-dimensional, multi-discipline: sales, product, channel & partner marketing, customer success & support; across global teams.
↳ Strategy and execution: thought leadership, process optimization, driving growth, unlocking efficiencies, data driven decisions, and consistent focus on outcomes. Roll up my sleeves and get to the action!
INTERPERSONAL SKILLS
Bringing creative thought leadership and positive energy to challenging strategy plays and bringing people and teams together through project support, enablement, analytics and process efficiencies to solve issues and realize the desired revenue outcomes.
Strategy Realization
Customer Experience
Vision Alignment & Delivery
Data Driven Business
Problem solving & Growth Planning
People Connector
Process Optimization
Coaching, on-boarding & mentoring
Cross functional collaboration
Prioritization Planning
Leadership & Team-building
Customer Success
Sales Alignment
Alliance Marketing & Management
Partner Programs & PRM
Channel & Partner Marketing
TECHNICAL SKILLS
Business Intelligence & Data Visualization:
- Tableau
- Power BI
- SQL
- Miro
- Lucidchart
Project Management & Collaboration
- Jira
- Loop
- Slack
- Smartsheet
- Trello
- Monday.com
- Airtable
CRM & Demand Gen:
- Salesforce
- MS Dynamics
- Hubspot
- Gainsight
AI & RPA:
- ChatCPT
- Gemini
- CoPilot
- Zapier
Awards & Recognitions:
⭐ Equinix: Courageous Contributor, Revved Up awards – Feb 2024
⭐ Magentrix: Employee of the month - July 2019
⭐ Swarovski Middle East: Swarovski Spirit Ambassador 2014⭐ Swarovski Middle East: Asia-South Star of the Week December 2013
⭐ HP Middle East: Champion of the Quarter - Q3, 2012
⭐ DISTREE Middle East Retail Academy 2011: Retail Executive of the Year – UAE – May 2011
⭐ Tech Data: Employee of the Month – June 2004
EXPERIENCE
Director GTM Strategy & Planning - Global Customer & Care Experience (GCCX)
Global, Canada
Sep 2023 – to date
Head of Customer Experience & Technical Support
Global, Canada
Apr 2019 – Mar 2022
Integrated Marketing Manager EMEA
Amsterdam, Netherlands & Dubai, United Arab Emirates
Apr 2016 - May 2018
Country Manager - Upper Gulf & Lebanon
Dubai, United Arab Emirates
Oct 2013 – Mar 2016
Commercial Marketing Manager - Middle East
Dubai, United Arab Emirates
May 2008 – Aug 2013
Technology Sales - Financial Services Industry (FSI) UAE & Oman
Dubai, United Arab Emirates
May 2007 – May 2008
Channel Sales - Africa
Dubai, United Arab Emirates
Oct 2000 – Nov 2002
- EDUCATION
"تعلموا العلم, ؤتعلموا السكىنة والوقار "
(عمر بن الخطاب)
"Acquire knowledge, and learn tranquility and dignity."
(Omar ibn Al-Khattab)
University of Wollongong in Dubai
MBA International Business
Bangalore University
B.Com Commerce
Indian Institute of Management, Ahmedabad
RMP Retail Management
National Institute of Information Technology
Dip. Network Computing C++, VC++, Java, VB++, Sybase, SQL, HTML
Shaw Academy
Advanced Diploma in Digital Marketing
Digital Marketing, SEO, PPC and eCommerce implementation
Shaw Academy
Diploma in Digital Marketing
Online & Digital marketing strategy, e-commerce, PPC advertising, Social Media marketing & ORM, Affiliate marketing, SEO
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