• Senior leader with a track record of driving scalable revenue growth, optimizing GTM strategies, and enhancing customer experience at scale. I partner with executive teams to align cross-functional priorities, maximize value delivery, and accelerate business transformation.

    Transformational Strategy Leader | Revenue Growth | GTM & Customer Success Excellence

    Achievement highlights:

    ✅ Instrumental in rolling out the pilot scaled success team model globally that realized cost optimizations, customer handling efficiencies and cost reductions in 2024 to help power >$120-130M quarterly global revenue targets

    ✅ Bridged gaps, prioritized project resourcing, mapped OKR's, and empowered connected conversations between 7 functional teams, 9+ stakeholders, 20+ high impact initiatives, to the larger enterprise strategy

    ✅ Facilitated the customer success leads program through enablement & analytics resulting in >$55m incremental revenue within it's pilot year in 2024

    ✅ Helped to build collaborative and scalable day 2 support protocols for 3 new joint market solutions with Cisco, Dell & HP within the first year

    ✅ Strategized approach on outsourced global support contracts and shift to optimal insourcing over 2025-2026 to minimize transitional gaps and steady customer coverage and engagement across 3 functional care teams.

    ✅ Built mapping of end to end customer journeys that helped to identify internal process, technology and hand-off issues to drive impactful operational efficiencies and improved customer experiences

    ✅ Locked $1.4M ARR in a single deal with US state government entity over 3 months, bringing together Cisco, Upstreamworks and Presidio, within the larger deal value >$3M ARR in 2023 as a revenue driver example
    ✅ Built and grew success and support teams globally to balance capabilities and costs.

    About me:

    Conversation driver: communicating across partners, customers, stakeholders, management, industry experts; about end to end CX, operational alignment, customer journeys, acquisition, retention, experience, and evolution.

    Multi-dimensional, multi-discipline: sales, product, channel & partner marketing, customer success & support; across global teams.

    ↳ Strategy and execution: thought leadership, process optimization, driving growth, unlocking efficiencies, data driven decisions, and consistent focus on outcomes. Roll up my sleeves and get to the action!

  • INTERPERSONAL SKILLS

    Bringing creative thought leadership and positive energy to challenging strategy plays and bringing people and teams together through project support, enablement, analytics and process efficiencies to solve issues and realize the desired revenue outcomes.

    Strategy Realization

    Customer Experience

    Vision Alignment & Delivery

    Data Driven Business

    Problem solving & Growth Planning

    People Connector

    Process Optimization

    Coaching, on-boarding & mentoring

    Cross functional collaboration

    Prioritization Planning

    Leadership & Team-building

    Customer Success

    Sales Alignment

    Alliance Marketing & Management

    Partner Programs & PRM

    Channel & Partner Marketing

  • TECHNICAL SKILLS

    Business Intelligence & Data Visualization:

    • Tableau
    • Power BI
    • SQL
    • Miro
    • Lucidchart

    Project Management & Collaboration

    • Jira
    • Loop
    • Slack
    • Smartsheet
    • Trello
    • Monday.com
    • Airtable

    CRM & Demand Gen:

    • Salesforce
    • MS Dynamics
    • Hubspot
    • Gainsight

    AI & RPA:

    • ChatCPT
    • Gemini
    • CoPilot
    • Zapier
  • Awards & Recognitions:

    ⭐ Equinix: Courageous Contributor, Revved Up awards – Feb 2024

    Magentrix: Employee of the month - July 2019
    ⭐ Swarovski Middle East: Swarovski Spirit Ambassador 2014

    ⭐ Swarovski Middle East: Asia-South Star of the Week December 2013
    ⭐ HP Middle East: Champion of the Quarter - Q3, 2012
    ⭐ DISTREE Middle East Retail Academy 2011: Retail Executive of the Year – UAE – May 2011
    ⭐ Tech Data: Employee of the Month – June 2004

  • EXPERIENCE 

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    Director GTM Strategy & Planning - Global Customer & Care Experience (GCCX)

    Global, Canada

    Sep 2023 – to date

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    Board Member

    Canada

    Dec 2024 – to date

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    Director of Customer & Partner Success

    Global, Canada

    Apr 2022 – Jul 2023

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    Head of Customer Experience & Technical Support

    Global, Canada

    Apr 2019 – Mar 2022

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    Channel Marketing Manager - Global

    Waterloo, Ontario, Canada

    Oct 2018 - Dec 2018

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    Integrated Marketing Manager EMEA

    Amsterdam, Netherlands & Dubai, United Arab Emirates

    Apr 2016 - May 2018

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    Country Manager - Upper Gulf & Lebanon

    Dubai, United Arab Emirates

    Oct 2013 – Mar 2016

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    Commercial Marketing Manager - Middle East

    Dubai, United Arab Emirates

    May 2008 – Aug 2013

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    Technology Sales - Financial Services Industry (FSI) UAE & Oman

    Dubai, United Arab Emirates

    May 2007 – May 2008

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    Product Manager - HP Printing Group

    Dubai, United Arab Emirates

    Nov 2006 – Feb 2007

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    Distribution Sales - GTA Ontario

    Richmond Hill, Ontario, Canada

    Jun 2005 – Aug 2006

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    Distribution Sales - HP Printing

    Dubai, United Arab Emirates

    Dec 2002 – Apr 2005

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    Channel Sales - Africa

    Dubai, United Arab Emirates

    Oct 2000 – Nov 2002

  • EDUCATION
     

    "تعلموا العلم, ؤتعلموا السكىنة والوقار "

    (عمر بن الخطاب)

    "Acquire knowledge, and learn tranquility and dignity."

    (Omar ibn Al-Khattab)

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    University of Wollongong in Dubai

    MBA International Business

     

     

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    Bangalore University

    B.Com Commerce

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    Indian Institute of Management, Ahmedabad

    RMP Retail Management

     

     

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    National Institute of Information Technology

    Dip. Network Computing C++, VC++, Java, VB++, Sybase, SQL, HTML

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    Shaw Academy

    Advanced Diploma in Digital Marketing

    Digital Marketing, SEO, PPC and eCommerce implementation

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    Shaw Academy

    Diploma in Digital Marketing

    Online & Digital marketing strategy, e-commerce, PPC advertising, Social Media marketing & ORM, Affiliate marketing, SEO

  • RECOMMENDATIONS